SEARCH ENGINE MARKETING: TAKE THE INITIATIVE

SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization(both on-page and off-page) as well as through advertising(paid placement, contextual advertising and paid inclusions)
Search engine marketing is useful in several ways. The objective is primarily to raise revenue by increasing the number of visitors to your website. In addition, visitors must show a high conversion rate. In other words, visitors are directed to your website should be those who are targeted. Looking for a product on the internet, they are directed to your website and are convinced to buy the product that you offer. Although the search engines do not read web pages  people do  it is important to provide sufficient information in the text of the web page that users are directed to the page for the answers they seek.
Search engine marketing is both very simple and complex as you want it. It is simple in the sense that if you are using a variety of keywords those that the researcher is able to penetrate into a search box on the web page, the search engine spider will be those favorable rates and the page will be returned as a response . However, this does not mean that a simple list of a lot of possible keywords in your page will rank hhigher than others selling the same product or service. This is where the complexity of the matter gets inside the web page must be readable and informative to the human reader.
On basis of its nature and characteristics SEM has four basics types:
1.Post per click
2.Cost per impression
3.Search analytics
4.Web analytics

Below are some recommendations to ensure your site is well optimized and search engine friendly.

Plan and implement a site map strategy for your web site.

Plan and implement a managed linking strategy for your web site. Link management is an on-going activity that needs to be managed on a daily basis. You can buy third-party vendor software packages to help you monitor reciprocal links or you may wish to hire a professional Search Engine Management Service to manage this task for you to free you to attend to the other aspects of running your business since link management is an on-going activity that should be managed on a daily basis.