After the event highs of 2012, the new year may be looking a little lackluster in comparison, but technological innovation means 2013 is set to be just as exciting and challenging. Here’s Marketing Week’s guide to making this year a good one.
While 2012 was undoubtedly a packed one for brands with events such as the Diamond Jubilee, Olympics and UEFA European Championships putting the spotlight on Britain like never before, 2013 could be seen as an anti-climax, with some dubbing it ‘empty 13’.
But the evolution of a raft of new technology means that ways to communicate with consumers will become more exciting than ever and this, combined with the explosion in data available, means that marketers will be under more pressure to prove that what they do is valuable to businesses.
So here is a guide for marketers to help make this year a lucky 13:
Ruthlessly cover all channels
Get personal or risk rejection
Let consumers run your brand
Prove the ROI of everything
Scrutinize your data
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