As we all know that Google changes its ranking after few months of interval
and the once done with white hat SEO stay on top all the fall below due to the
reason of black hat SEO but there are some universal SEO tips for Google that
doesn't change and has no effect even if policies are changed.
- Unique content for the article: Copied content is never allowed otherwise it is considered as black hat SEO.
- Keep updating the website: Daily updating the website is one of the necessary activity. Some articles of about 2-3 should be daily posted for your website
- User friendly content: While writing the article makes sure that you focus on 1 keyword on 1 page. More than 1 keyword will make a fuss.
- Page titles: As suggested titles should be catchy enough to attract also containing the keyword into it. For latest updates can go through Seo training for different aspects
- URL of the website: While you are selecting the name of the website you have to make sure that you use the main keyword of your website it. If the website is about technology the domain name must contain the technology word in it.
- Sitemap: Using sitemaps will increase you visibility by search engines. It offers opportunity to inform search engines about any changes on your site
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