UNIVERSAL SEO TIPS FOR GOOGLE

As we all know that Google changes its ranking after few months of interval and the once done with white hat SEO stay on top all the fall below due to the reason of black hat SEO but there are some universal SEO tips for Google that doesn't change and has no effect even if policies are changed.

• Unique content for the article: Copied content is never allowed otherwise it is considered as black hat SEO.
• Keep updating the website: Daily updating the website is one of the necessary activity. Some articles of about 2-3 should be daily posted for your website
• User friendly content: While writing the article makes sure that you focus on 1 keyword on 1 page. More than 1 keyword will make a fuss.
• Page titles: As suggested titles should be catchy enough to attract also containing the keyword into it. For latest updates can go through Seo training for different aspects
• URL of the website: While you are selecting the name of the website you have to make sure that you use the main keyword of your website it. If the website is about technology the domain name must contain the technology word in it.
• Sitemap: Using sitemaps will increase you visibility by search engines. It offers opportunity to inform search engines about any changes on your site

GOOGLE PANDA VS. PENGUIN

Each time Google rolls out an update or refresh of their infamous Panda or Penguin algorithms, SEOs go wild. Anecdotal stories and panic spread like wildfire across blogs, forums, chat rooms and social media networks. The impact of these updates is measurable on individual websites simply through analysis of web traffic.

Google Panda is a change to Google 'search results ranking algorithm that was first released in Feb. 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher quality sites near the top of the search results.
Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.
In March 2012, Google updated Panda and stated that they are deploying an "over-optimization penalty," in order to level the playing field

Penguin algorithm which released in April 2012 put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.

EFFECTIVE LINK BUILDING

1.One of the quickest and easiest ways to build back links is to buy them.The websites from where you can buy these back links are available on the Google search engine.

2.Make sure that the keywords that are addressed are the links that you purchase. Specific keywords should figure somewhere in the link text purchased.

3.Try to keep your links short and concise. With this, you do not confuse the spiders of search engines and web check link popularity. Check for the presence of link banned before buying back links, such as the purchase of a prohibited link, in turn, also ban your website. By building links, you can find the rank of your site with updates of the algorithms of Google Page Rank.Updates made every few months would result in a higher ranking for the desired keyword in the search engines.

4.Other than redemption link, you can also consider these points to the creation of inbound links for your site. Ask for connections via a telephone or email. You can also exchange links with other webmasters. Register your site with a number of directories, so that other websites can connect to you. Last but not the least, write articles and press releases and submit them to PR directories and E-zine sites. All of these methods would definitely help in the effective connection of the building back to your site.

TOP 10 TIPS TO CONCENTRATE WHILE SEO

Running a business online without the big budget to spend on SEO to rank or to be found for the keywords which will bring you more sales is not easy but in the meantime it’s not impossible. All you need is to follow right way and tips for better SEO in such competitive world. Here are some tips for businesses to concentrate while doing SEO:

1.Unique Content
2.Catchy Title
3.User-friendly URL's
4.Image attributes play vital role
5.Website content and experience are critical
6.Use content marketing to earn backlinks
7.Know your backlink profile
8.Create buzz through community building
9.Quality is priority
10.Report reviewing

YEAR AHEAD!!!

After the event highs of 2012, the new year may be looking a little lackluster in comparison, but technological innovation means 2013 is set to be just as exciting and challenging. Here’s Marketing Week’s guide to making this year a good one.
While 2012 was undoubtedly a packed one for brands with events such as the Diamond Jubilee, Olympics and UEFA European Championships putting the spotlight on Britain like never before, 2013 could be seen as an anti-climax, with some dubbing it ‘empty 13’.
But the evolution of a raft of new technology means that ways to communicate with consumers will become more exciting than ever and this, combined with the explosion in data available, means that marketers will be under more pressure to prove that what they do is valuable to businesses.

So here is a guide for marketers to help make this year a lucky 13:

Ruthlessly cover all channels
Get personal or risk rejection
Let consumers run your brand
Prove the ROI of everything
Scrutinize your data

WANT TO DO SEO???

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

1.What is SEO?
Acronym SEO is Search Engine Optimization. SEO refers to the specialized techniques used to increase the friendliness and increase the placing on the results of the results of the search engines for each web page.
2.What is Organic SEO?
An organic SEO page is simply a web page that is naturally search engine recognized without the use of pay per click.
3.What is ethical SEO?
Also known as White Hat SEO.It is simple to put SEO attempts that follow the protocols set up by search engines. There are no tricks and cheating to be practiced.
4.What is Black Hat SEO?
Are practices that search engines do not allow. Being found guilty of Black Hat can result in a downgrade of the page or excluded from the search engines together.
5.What is search friendly design?
This means making sure that your site is reachable by search engines.Do not use Flash animation, Java script or certain words which search engines penalize for called poison words
6.What is Keyword Research?
Keyword research that are put in the right order, which seeks people for their use.
7.Meta tags are useful?
SEO specialists do not agree on this. Use Meta tags,but no longer use them or abuse.

SPREADING THE INTERNET

Improving energy efficiency can deliver a range of benefits to the economy and society. HoweverImproving energy efficiency can deliver a range of benefits to the economy and society. However energy efficiency programmes are often evaluated only on the basis of the energy savings they deliver. As a result, the full value of energy efficiency improvements in both national and global economies may be significantly underestimated. This also means that energy efficiency policy may not be optimized to target the potential of the full range of outcomes possible. Moreover, when the merit of energy efficiency programmes is judged solely on reductions in energy demand, programmes are susceptible to criticisms related to the rebound effect when the energy. There are some perspectives affecting the internet in future time, some of them are:

1.Social perspective:This perspective deals with how society views the impact of Internet development on languages.The advent of the Internet has revolutionized communication in many ways; it changed the way people communicate and created new platforms with far-reaching social impact. Significant avenues include but are not limited to SMS Text Messaging, e-mails, chat groups, virtual worlds and the Web. The evolution of these new mediums of communications has raised much concern with regards to the way language is being used.

2.Educational perspective:
The educational perspective of internet linguistics examines the Internet's impact on formal language use, specifically on standard English, which in turn affects language education. The rise and rapid spread of Internet use has brought about new linguistic features specific only to the Internet platform. These include, but are not limited to, an increase in the use of informal written language, inconsistency in written styles and stylists and the use of new abbreviations in Internet chats and SMS text messaging.

3.Blogs:
logging has brought about new ways of writing diaries and from a linguistic perspective, the language used in blogs is "in its most 'naked' form" published for the world to see without undergoing the formal editing process. This is what makes blogs stand out because almost all other forms of printed language have gone through some form of editing and standardization.

4.Mobile phones:
Mobile phones (also called "cell phones") have an expressive potential beyond their basic communicative functions. This can be seen in text-messaging poetry competitions such as the one held. The 160-character limit imposed by the cell phone has motivated users to exercise their linguistic creativity to overcome them.

5.Email:
One of the most popular Internet-related technologies to be studied under this perspective is email, which has expanded the stylistics of languages in many ways. A study done on the linguistic profile of emails has shown that there is a hybrid of speech and writing styles in terms of format, grammar and style.
Courtesy: Wikipedia