INDIAN TEENS 86% TIME ON FB DAILY

 

According to a survey report - It added that 97 per cent of teens have access to social network, while there is a growing digital divide between teens and their parents. The survey showed that 70 per cent of the teens responded that they should not reveal their address on the interest, but 40 per cent did it anyway. On the other hand, 21 per cent parents polled by McAfee believed that the teenagers would do so.
This divide is attributed to the fact that Indian teens are growing up as digital natives, with increasingly active online lives but lack of parental assistance. The survey said 38 per cent teens have witnessed cruel behavior online, whereas only 16 per cent parents are aware of this. 87 per cent of this behavior has been noticed on Facebook, 31 per cent on Twitter and 23 per cent on email by teens. The survey said there is an evident discrepancy between parental perception and actual reality regarding the online activities of the teenagers.
The research commissioned by McAfee was carried out in seven cities -- Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Pune and Chennai comprising a sample size of 757 teenagers and 750 parents.

Close to half of surveyed teens (45 per cent) are now using their smartphones for internet access. On an average, they open an account at the age of 13.
The survey said there is an evident discrepancy between parental perception and actual reality regarding the online activities of the teenagers.
It added 89 per cent teens believe social network is safe whereas parents are less believing at 71 per cent.
20 per cent of the surveyed teens revealed they access porn/nudity online willingly several times a day, while 32 per cent parents think teens willingly access it only a few times a year.

This report show how digital the teens are turning themselves as its a necessity to be updated according needs and requirement of such a digital tech world of today's.

What's the trend in digital marketing spends?

Digital marketing encompasses a wide variety of specialized fields like search engine optimization (SEO), search engine marketing (SEM), custom designing, website designing, internet marketing consulting, e-commerce solutions, online marketing , email marketing and digital marketing copywriting. There is a huge opportunity that exists in digital marketing today.The first thing every brand manager looks at today is digital marketing for the brand. In fact, agencies like ours are looking for talented individuals who understand digital marketing technologies and their applications. There is enough scope for professionals to do exciting work. The extent of opportunities is mind boggling and the best part is that clients are willing to pay.

If you are creating or viewing digital content, you are likely also using Adobe in some form. Adobe's products such as Flash, Photoshop , Acrobat, InDesign and PageMaker enable you to create, manipulate and animate digital content and make them interactive. Every industry is seeing a massive transformation because of the move towards mobile devices, cloud and social media. And so is the content business. So all of our products are now cloud enabled and you can access them on any device.

Globally, digital is about 20% of overall marketing spends. TV still dominates. But digital provides the opportunity to get far more measurement in terms of return on investment. Which is why search spend, social spend is increasing dramatically .
But getting people to look at ads on mobile devices, especially on social media sites on smartphones, is still a challenge.
I certainly believe social is going to be far more important in the future than it is today . Like any other piece of technology, marketers have to learn how to use it. You will find innovation in the mobile space. There are retailers who are saying, if I have a mobile device and I'm in a physical store, I should be able to press an in-store application button on the phone and as I'm walking down the aisles. Is it as advanced as we would like it to be, probably not. Trend in digital marketing will definitely rise with good percentage in coming years due demand of such devices comforting your life

DIGITAL GOES MAINSTREAM

 

Digital Marketing is for those who find within themselves a creative spark and passion for the internet.
If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!
the year 2011 witnessed phenomenal changes in the way we consume digital data, be it social network, net banking, buying goods or accessing information. The changes have been evidently pointing at a rapid inclination towards digitalization.
We are accepting newer technologies within our reach with wide arms; like about 6 months of 3G services has managed to garner 10 million 3G connections, which is almost equal to wireline broadband connections

There are several factors which have helped achieve this feat like wider acceptance of 3G, Internet connected devices and more. One of the report states the increasing digital trends and several factors that still need to be taken care of.

PC/Mobile penetration
Advertising
Social Networking
E-Commerce

GETTING FAMILIAR WITH DIGITAL MARKETING

Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

In simple words digital marketing ties together all online digital strategies in a seamless, integrated way.

In the 21th century, digital marketing is leading the web. Daily a tons of marketing is running over the web, all the leading searching engines and the social networking site earn billions on this digital and internet marketing.

 

 

 FORMS OF DIGITAL MARKETING:

In Pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content.

In Push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message.

The digital marketing sector uses many different digital marketing media channels, such as:

• Cell phone Short Message Service (SMS) – text messages
• Really Simple Syndication (RSS) feeds
• Podcasts
• Voice Broadcast
• Video E-mails
• Banner ads on affiliate websites
• Outdoor digital displays
• Websites
• Blogs

The above post is only the introduction  to digital marketing as the concept of it is very wide. The advanced tech age of today’s world demands quick and comfortable services to be provide at their door step and this can be fulfilled in terms of digital/internet marketing through just one click. SEO, SEM, SMO are the tactics for using digital marketing in more significant and efficient manner. Scope  of digital marketing in India is also raising its standard as per the needs and requirements of their consumers.