What's the trend in digital marketing spends?

Digital marketing encompasses a wide variety of specialized fields like search engine optimization (SEO), search engine marketing (SEM), custom designing, website designing, internet marketing consulting, e-commerce solutions, online marketing , email marketing and digital marketing copywriting. There is a huge opportunity that exists in digital marketing today.The first thing every brand manager looks at today is digital marketing for the brand. In fact, agencies like ours are looking for talented individuals who understand digital marketing technologies and their applications. There is enough scope for professionals to do exciting work. The extent of opportunities is mind boggling and the best part is that clients are willing to pay.

If you are creating or viewing digital content, you are likely also using Adobe in some form. Adobe's products such as Flash, Photoshop , Acrobat, InDesign and PageMaker enable you to create, manipulate and animate digital content and make them interactive. Every industry is seeing a massive transformation because of the move towards mobile devices, cloud and social media. And so is the content business. So all of our products are now cloud enabled and you can access them on any device.

Globally, digital is about 20% of overall marketing spends. TV still dominates. But digital provides the opportunity to get far more measurement in terms of return on investment. Which is why search spend, social spend is increasing dramatically .
But getting people to look at ads on mobile devices, especially on social media sites on smartphones, is still a challenge.
I certainly believe social is going to be far more important in the future than it is today . Like any other piece of technology, marketers have to learn how to use it. You will find innovation in the mobile space. There are retailers who are saying, if I have a mobile device and I'm in a physical store, I should be able to press an in-store application button on the phone and as I'm walking down the aisles. Is it as advanced as we would like it to be, probably not. Trend in digital marketing will definitely rise with good percentage in coming years due demand of such devices comforting your life