Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. 
In simple words digital marketing ties together all online digital strategies in a seamless, integrated way.
In the 21th century, digital marketing is leading the web. Daily a tons of marketing is running over the web, all the leading searching engines and the social networking site earn billions on this digital and internet marketing.
FORMS OF DIGITAL MARKETING:
In Pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content.
In Push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message.
The digital marketing sector uses many different digital marketing media channels, such as:
- Cell phone Short Message Service (SMS) – text messages
- Really Simple Syndication (RSS) feeds
- Podcasts
- Voice Broadcast
- Video E-mails
- Banner ads on affiliate websites
- Outdoor digital displays
- Websites
- Blogs
The above post is only the introduction to digital marketing as the concept of it is very wide. The advanced tech age of today’s world demands quick and comfortable services to be provide at their door step and this can be fulfilled in terms of digital/internet marketing through just one click. SEO, SEM, SMO are the tactics for using digital marketing in more significant and efficient manner. Scope of digital marketing in India is also raising its standard as per the needs and requirements of their consumers.
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