Friday, 28 December 2012

COST EFFECTIVE ARTICLE WRITING SERVICE

Article writing is more like advertising. When you force it down your customers' throat, they are sure to dump you. You have to build a story around the product/service, and carefully give them reasons to buy it. Through our article writing services, we can help your end user seek information that is relevant and useful to them. This is how we differ from your typical service provider:


Unique Researched Content: That is simple, clear and without the use of jargons or technical terms. We believe that the customer should not find it difficult to comprehend. The target audience is kept in mind and words are used accordingly. Our writers also steer clear of making guarantees and claims.


Relevant Content: The typical online reader of today is inundated with content. And for you to be successful, it is important that your content focuses on the product or service that is being promoted. We write articles that are unique and speak directly to your end users, explaining them as to why you are a better choice than your competitors.ARTICLE


Turnaround Time: At Submitinme, we know that delays can be frustrating and hence ensure that your project is completed within the stipulated time. Although the turnaround time would largely depend on the scale of the project, we aim to complete orders within 3-5 working days.


Proof-Read by Senior Editors: We ensure that articles are checked for spelling and grammar errors, before they are sent to the client. Our writers are sensitive to the American and European style of spelling words (favorite) and can adapt accordingly. Besides these, we also check for authenticity of facts, so that when an article reaches a client, it is ready for posting.


SEO Friendly: With SEO being the mainstay of our business, how could we go wrong on this one? Every article will have proper keyword placement, SEO friendly titles.


Copyscape Guarantee: All our articles are copyscape passed and plagiarism FREE. We believe in unique and effective content.

10 lessons each that marketers, agencies and consumers did not learn in 2012

A survey was conducted by asking a small army of marketers, advertising and media professionals to look back at 2012 about their experiences of what they didn't understand, the classes they skipped, the notes and lessons lost.
Some points Marketers didn't learn:
1.Digital strategy does not equal 'like' strategy:A large collection of fans on Facebook is just that, and it does not guarantee engagement. Neither does the number of "likes" equal brand loyalists. What might help to drive the point home is an example from our history textbooks. So for starters figure out what you need, it is a big spread and there's no room for ambiguity.
2.No longer is it safe to play safe:
It might have worked for the old shoemaker who had elves to finish his homework while he snoozed. But in the real world, decisions don't make themselves. Often marketers are scared to come across as tough within their own organizations and as a result nobody makes the hard decisions to change the game. Furthermore, most of the world's greatest campaigns exist because of brave clients who believed in their gut, say our experts.
3.Be prepared, gas-mask all:
The past few years are littered with some great examples of brand related catastrophes of Mayan proportions. Some marketers have been exploring their adventurous side by experimenting with social media.  All it takes is a stray tweet with questionable content, an incriminating video, a hateful comment on a blog, a campaign gone wild, a rogue employee in self-destruct mode, be it offline or online.
4.Think Avengers, not superman:
As digital and social media communications evolve, there will be several million ideas floating like debris in outer-space. But they need to come together to be more powerful. Our experts tell us one of the lessons communication groups need to learn is how to communicate, with each other for starters. At a pitch one talks about the wonders of this and that but when it comes to day-to-day operations the house falls apart.

5."Old" people exist:
Brands aren't saying it. But years of deeply engaging conversations with the youth of our great nation often makes it seem like one fine day the ground under our feet split open and swallowed whole all the unfortunate souls on the wrong side of 35. So yes, it's critical to appeal to the youthful segment.
6.IPL and Bebo. There are other properties worth your marketing money:
Is it right then to let the Indian Premier League decide your marketing calendar for the year? More and more marketers have started to re-arrange their annual campaign plans around the league. That's great for the sport.
7. 'The Innovation' ceases to exist the second time around:
A newspaper jacket is not media innovation. Launching a TVC on YouTube is not media innovation. Setting up a Facebook page and Twitter account for your brand is not media innovation. Now write that down, one hundred times.
8. Willing yourself into a slowdown is a bad idea:
Run back to the trenches. Retreat! Retreat! According to the experts we spoke to, most marketers quite simply willed themselves into a slowdown. And it makes one do crazy things. A whole bunch of marketers went low on launches and invested in schemes and incentives to the point where the consumer is now deeply suspicious of offers.
9. The consumer is smarter than you. You are the idiot if you think otherwise
10. Learn from others' mistakes. And yours

Saturday, 15 December 2012

TWITTER ADDS OWN PHOTO SHARING FEATURE AFTER INSTAGRAM BOYCOTT

TWITTEREvery day, millions of people come to Twitter to connect with the things they care about and find out what's happening around the world. As one of the most compelling forms of self-expression, photos have long been an important part of these experiences.
A social media feud between Twitter and Instagram escalated over the weekend as the popular smartphone photo-sharing service made it impossible for internet users to view its images in "tweeted" messages.
A social media feud between Twitter and Instagram escalated over the weekend as the popular smartphone photo-sharing service made it impossible for internet users to view its images in "tweeted" messages.
While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case.
Instagram rose to stardom with the help of Twitter, but has distanced itself from the messaging service since being acquired by leading social network Facebook.

Monday, 3 December 2012

SEARCH ENGINE MARKETING: TAKE THE INITIATIVE

SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization(both on-page and off-page) as well as through advertising(paid placement, contextual advertising and paid inclusions)
Search engine marketing is useful in several ways. The objective is primarily to raise revenue by increasing the number of visitors to your website. In addition, visitors must show a high conversion rate. In other words, visitors are directed to your website should be those who are targeted. Looking for a product on the internet, they are directed to your website and are convinced to buy the product that you offer. Although the search engines do not read web pages  people do  it is important to provide sufficient information in the text of the web page that users are directed to the page for the answers they seek.
Search engine marketing is both very simple and complex as you want it. It is simple in the sense that if you are using a variety of keywords those that the researcher is able to penetrate into a search box on the web page, the search engine spider will be those favorable rates and the page will be returned as a response . However, this does not mean that a simple list of a lot of possible keywords in your page will rank hsemhigher than others selling the same product or service. This is where the complexity of the matter gets inside the web page must be readable and informative to the human reader.
On basis of its nature and characteristics SEM has four basics types:
1.Post per click
2.Cost per impression
3.Search analytics
4.Web analytics

Below are some recommendations to ensure your site is well optimized and search engine friendly.

Plan and implement a site map strategy for your web site.

Plan and implement a managed linking strategy for your web site. Link management is an on-going activity that needs to be managed on a daily basis. You can buy third-party vendor software packages to help you monitor reciprocal links or you may wish to hire a professional Search Engine Management Service to manage this task for you to free you to attend to the other aspects of running your business since link management is an on-going activity that should be managed on a daily basis.

Sunday, 2 December 2012

CHECK OUT!! TIPS FOR SEO

seo tips

SEO has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular seo software tools and techniques. But organic search engine optimization and search engine rankings are driven by a natural instincts of a top seo specialist who not only has the right seo strategy and information on search engine algorithms, but also has a natural sense of organic seo

Every business with a Web site should make Search Engine Optimization - trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.
At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort, and some re-thinking of how you approach content on your site.

 

Basic tips for SEO:
Monitor where you stand
Keywords
Link back to yourself
Create a sitemap
Search-friendly URL'S
Avoid Flash
Image Description
Content
Search media distribution
Link to others

Try applying new strategies in this field which is unique and creative to make your work more effective and attractive. People get easily bored by old and traditional techniques used for optimization so explore the above tips and most important your creative mind into action

Friday, 30 November 2012

INDIAN TEENS 86% TIME ON FB DAILY

 

According to a survey report - It added that 97 per cent of teens have access to social network, while there is a growing digital divide between teens and their parents. The survey showed that 70 per cent of the teens responded that they should not reveal their address on the interest, but 40 per cent did it anyway. On the other hand, 21 per cent parents polled by McAfee believed that the teenagers would dfacebooko so.
This divide is attributed to the fact that Indian teens are growing up as digital natives, with increasingly active online lives but lack of parental assistance. The survey said 38 per cent teens have witnessed cruel behavior online, whereas only 16 per cent parents are aware of this. 87 per cent of this behavior has been noticed on Facebook, 31 per cent on Twitter and 23 per cent on email by teens. The survey said there is an evident discrepancy between parental perception and actual reality regarding the online activities of the teenagers.
The research commissioned by McAfee was carried out in seven cities -- Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Pune and Chennai comprising a sample size of 757 teenagers and 750 parents.

Close to half of surveyed teens (45 per cent) are now using their smartphones for internet access. On an average, they open an account at the age of 13.
The survey said there is an evident discrepancy between parental perception and actual reality regarding the online activities of the teenagers.
It added 89 per cent teens believe social network is safe whereas parents are less believing at 71 per cent.
20 per cent of the surveyed teens revealed they access porn/nudity online willingly several times a day, while 32 per cent parents think teens willingly access it only a few times a year.

This report show how digital the teens are turning themselves as its a necessity to be updated according needs and requirement of such a digital tech world of today's.

Thursday, 29 November 2012

What's the trend in digital marketing spends?

Digital marketing encompasses a wide variety of specialized fields like search engine optimizationdigi-marketing (SEO), search engine marketing (SEM), custom designing, website designing, internet marketing consulting, e-commerce solutions, online marketing , email marketing and digital marketing copywriting. There is a huge opportunity that exists in digital marketing today.The first thing every brand manager looks at today is digital marketing for the brand. In fact, agencies like ours are looking for talented individuals who understand digital marketing technologies and their applications. There is enough scope for professionals to do exciting work. The extent of opportunities is mind boggling and the best part is that clients are willing to pay.

If you are creating or viewing digital content, you are likely also using Adobe in some form. Adobe's products such as Flash, Photoshop , Acrobat, InDesign and PageMaker enable you to create, manipulate and animate digital content and make them interactive. Every industry is seeing a massive transformation because of the move towards mobile devices, cloud and social media. And so is the content business. So all of our products are now cloud enabled and you can access them on any device.

Globally, digital is about 20% of overall marketing spends. TV still dominates. But digital provides the opportunity to get far more measurement in terms of return on investment. Which is why search spend, social spend is increasing dramatically .
But getting people to look at ads on mobile devices, especially on social media sites on smartphones, is still a challenge.
I certainly believe social is going to be far more important in the future than it is today . Like any other piece of technology, marketers have to learn how to use it. You will find innovation in the mobile space. There are retailers who are saying, if I have a mobile device and I'm in a physical store, I should be able to press an in-store application button on the phone and as I'm walking down the aisles. Is it as advanced as we would like it to be, probably not. Trend in digital marketing will definitely rise with good percentage in coming years due demand of such devices comforting your life

Wednesday, 28 November 2012

DIGITAL GOES MAINSTREAM

 

Digital Marketing is for those who find within themselves a creative spark and passion for the internet.
If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!
the year 2011 witnessed phenomenal changes in the way we consume digital data, be it social network, net banking, buying goods or accessing information. The changes have been evidently pointing at a rapid inclination towards digitalization.
We are accepting newer technologies within our reach with wide arms; like about 6 months of 3G services has managed to garner 10 million 3G connections, which is almost equal to wireline broadband connections

There are several factors which have helped achieve this feat like wider acceptance of 3G, Internet connected devices and more. One of the report states the increasing digital trends and several factors that still need to be taken care of.

PC/Mobile penetration
Advertising
Social Networking
E-Commerce

Monday, 26 November 2012

GETTING FAMILIAR WITH DIGITAL MARKETING

Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Integrated-digital-marketing

In simple words digital marketing ties together all online digital strategies in a seamless, integrated way.

In the 21th century, digital marketing is leading the web. Daily a tons of marketing is running over the web, all the leading searching engines and the social networking site earn billions on this digital and internet marketing.

 

 

 FORMS OF DIGITAL MARKETING:

In Pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content.

In Push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message.

The digital marketing sector uses many different digital marketing media channels, such as:

  • Cell phone Short Message Service (SMS) – text messages
  • Really Simple Syndication (RSS) feeds
  • Podcasts
  • Voice Broadcast
  • Video E-mails
  • Banner ads on affiliate websites
  • Outdoor digital displays
  • Websites
  • Blogs

The above post is only the introduction  to digital marketing as the concept of it is very wide. The advanced tech age of today’s world demands quick and comfortable services to be provide at their door step and this can be fulfilled in terms of digital/internet marketing through just one click. SEO, SEM, SMO are the tactics for using digital marketing in more significant and efficient manner. Scope  of digital marketing in India is also raising its standard as per the needs and requirements of their consumers.